What do we do … ?

The USEthetic philosophy

Less is (pretty much almost always) more

USEthetics considers technology to be an enabler rather than a means in itself. As such, we understand where users can benefit from certain technologies. Our approach is based on simplicity. No feature creep, no clutter; if an element does not have a valid function we remove it from the design. This is particularly relevant for interactive design where our clients demand scalable solutions that answer their end-users’ need for accessing information quickly and with limited effort.

What makes USEthetics unique … ?

Better designs through a deep understanding of user needs and technology

All of USEthetics’s projects are executed with the same user-centric approach: getting under the skin of the end-user. Only by gaining a thorough understanding of our client’s end-user needs and their pain points can we deliver meaningful solutions.

We believe that the knowledge of a medium’s technical possibilities and limitations is vital to the development of an optimal design for that particular form of media.

We possess a comprehensive overview and understanding of the whole product development process, which enables us to create superior and more efficient designs. Our experience in front-end development and understanding of back-end requirements enable us to take issues relating to technical feasibility into consideration in the design.

Our scope

A broad range of services to meet our clients’ different needs

USEthetics works as part of the client team or as a stand-alone resource and offers a broad range of services, from visual design through to production and front-end development:

  • Graphic Design
  • Interactive Design
  • UI Prototyping
  • Front End Development

Our hand-written XHTML and CSS code is compliant with W3C Standards.

USEthetics also has extensive experience working with offline media such as print.